Mytheresa User Preference Center

Role: UI/Web-Designer

Tools: Sketch/ Zeplin

Duration of project: 2 weeks, 2020

The goal of the new Preference Center is to make it more user friendly for all customers. The users should have a clear overview of the settings/options they can choose from with a clear and easy wording according to Mytheresa guidelines. 

Create a user-friendly platform where users can choose between different account/newsletter settings.

KPIs:
Improve usability
Decrease unsubscribe rate

Previous version of Preference Center to be redesigned: user is overloaded with information, which sometimes is not relevant, for instance, in cases when a user wants to unsubscribe.

During the research and ideate phase several user stories were crafted to better empathise with Mytheresa customers.

The following Interaction level user journeys were determined:

Wireframing stage

Email settings and User Account settings were split into 2 tabs - to be relevant for the user’s request.

Following layouts were create:

 📧 01. Email Preferences:
Tailor your settings to only receive the newsletters that best suits you.

✅ Email Preferences success page:
Your preferences have been succesfully updated. From now on you will receive the following newsletters.

📝 02. User Details Page:
Select user details to change personal data and/or newsletter language.

✅ User Details Success Page:
Your user details have been successfully updated.

👋 03. Unsubscribe Page - Email Preferences Page with extra CTA at the bottom:
We're sad to see you go. You can always tailor your newsletter preferences for a personalized experience or select user details to change personal data and/or newsletter language.

⚠️Unsubscribe Overlay:
If you would still like to unsubscribe, simply click on the button below.

✅ Unsubscribe Success Page:
You have successfully unsubscribed from all of our newsletters.